Rights & licensing

What is Usage rights?

The licence defining how a brand may use your content: which channels, for how long, in which territories, whether exclusively, and whether they may edit it.

Why it matters to your money

The most commonly under-priced element of a UGC deal. Always establish intended usage before quoting — a video for paid advertising is worth far more than one organic post.

The full explanation

UGC usage rights, explained in plain English

What organic, paid, whitelisting, exclusivity, and perpetual buyout actually mean — the clauses to watch for, and language you can copy into your own terms.

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Related terms

All UGC terms

Know the terms, then use them

Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.

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