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UGC creator guides

Everything a new UGC creator needs, in the order you need it — from shooting your first portfolio piece to licensing your work properly and getting paid on time. Free, no signup.

01

Start here

What the work actually is, and the first 30 days in order.

How to start UGC with no experience

A step-by-step path from zero to your first paid UGC deal: what UGC actually is, the gear you really need, how to build a portfolio before anyone hires you, and what to do in your first 30 days.

9 min read

02

Portfolio & media kit

The assets that make a brand take you seriously — before you have clients.

How to build a UGC portfolio when you have no clients

The spec-work method: how to pick products, structure three portfolio pieces brands actually respond to, and lay out a portfolio page that closes deals while you sleep.

8 min read

What to include in a UGC media kit

The seven sections every UGC media kit needs, how to build a rate card that survives negotiation, and what to leave out when you have no audience stats yet.

7 min read

03

Finding brands

Building a list of brands that genuinely buy creator content.

How to find brands to pitch for UGC

Seven repeatable ways to build a list of brands that actually buy UGC — including the ad-library method, the restock signal, and how to find the person who can say yes.

8 min read

04

Pitching

Turning that list into replies, and replies into booked work.

How to write a UGC pitch email that gets replies

The four-sentence pitch structure, subject lines that get opened, a full worked example, and the follow-up sequence that produces most of the replies.

7 min read

05

Running the business

Rates, rights, contracts, and getting paid on time.

How much to charge for UGC

How UGC pricing actually works: base rates by deliverable, the usage-rights multiplier that most creators give away for free, and how to handle the four most common pushbacks.

9 min read

UGC usage rights, explained in plain English

What organic, paid, whitelisting, exclusivity, and perpetual buyout actually mean — the clauses to watch for, and language you can copy into your own terms.

7 min read

UGC contracts and getting paid

What a UGC agreement must cover, how to invoice so you get paid on time, what to do about late payment, and the tax basics creators discover too late.

8 min read

Put the guides to work

A portfolio page, a media kit, brand discovery, and pitch tools — in one workspace built for UGC creators.

Start free