Free media kit builder
A media kit is the document a brand forwards to whoever approves the budget. Fill in the fields, watch it build on the right, then print it or copy it as text. It's pre-filled with a sensible rate structure — change every number.
One sentence. Name a category, not an adjective — this is the highest-value line on the page.
One per line. Add a result where you have one; label spec work honestly as a concept piece.
These are what let you concede scope instead of price in a negotiation.
Leave blank if your numbers are small. An absent stats section reads better than a weak one — UGC is bought as a production service.
Nothing you type here is saved or sent anywhere — it lives in this browser tab only.
Your name — UGC Creator
Updated July 2026
Rates
- •Short-form video (<60s) — $250
- •Video (60s–3min) — $600
- •Photo set (5–10) — $400
- •3-video bundle — $675
Add-ons
- •Paid media usage, 30 days — +25%
- •Paid media usage, 90 days — +50%
- •Paid media usage, 12 months — +100%
- •Category exclusivity, 90 days — +30%
- •Rush (<5 business days) — +25%
Included as standard
- •Two alternate hooks per video
- •One revision round
- •Delivery in 9:16, plus 1:1 crop on request
Usage terms
Base rate grants a non-exclusive licence for use on the brand's owned channels and website for 12 months. Paid media, whitelisting, and use beyond 12 months are quoted separately. Creator retains copyright and portfolio rights.
Turnaround
5 business days from receipt of product and brief. One revision round included, returned within 2 business days.
Want a link instead of a PDF?
A free sproutUGC account turns this into a hosted media-kit link, and publishes a real portfolio alongside it — both stay in sync with your rate card, so updating your rates updates everywhere you've sent it.
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Why the add-ons section matters most
A single number invites a counter-offer, because there's nothing in it to trade against. A rate card with explicit add-ons for paid usage, exclusivity, and rush gives you levers: when a brand pushes back you can shorten the licence or drop a revision round instead of cutting your rate. That one structural choice is worth more over a year than any amount of negotiation confidence.
The section-by-section breakdown is in What to include in a UGC media kit, and the copyable text version is in the media kit template.
Questions
What should a UGC media kit include?
Who you are and what you shoot, selected work, a per-deliverable rate card, your usage-rights terms, turnaround and revision policy, audience stats if they are meaningful, and one clear way to book you. One page, updated quarterly.
Do I need audience stats if I have no following?
No. UGC is bought as a production service rather than as audience access. If your numbers are small, leave the stats section blank — the builder simply omits it, and an absent stats block reads better than a weak one.
Is anything I type here saved?
No. The builder runs entirely in your browser tab and stores nothing on our servers. Print or copy your kit before you close the tab — or create a free account to get a hosted media-kit link that stays in sync with your portfolio.
How do I turn this into a PDF?
Use the Print button and choose 'Save as PDF' in your browser's print dialog. The preview panel is styled for print, so the form controls are dropped and only the media kit itself appears.