Rights & licensing

What is Perpetual buyout?

A licence granting the brand use of the content forever, across all media, with no expiry.

Why it matters to your money

Eliminates every future renewal conversation and all control over the asset. Price it as a multiple of your base rate, and prefer a term-limited licence where you can.

The full explanation

UGC usage rights, explained in plain English

What organic, paid, whitelisting, exclusivity, and perpetual buyout actually mean — the clauses to watch for, and language you can copy into your own terms.

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Used in the product as

Usage rights

Record the usage rights on every deal, save your clause language, and get alerted before a licence window expires — because an expiry is a renewal conversation.

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All UGC terms

Know the terms, then use them

Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.

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