Rights & licensing

What is Exclusivity?

A clause preventing you from creating content for competing brands for a defined period.

Why it matters to your money

You are being paid to turn down work, so it carries a fee — commonly 15–30%. Negotiate the category definition narrowly and always bound it in time.

The full explanation

How much to charge for UGC

How UGC pricing actually works: base rates by deliverable, the usage-rights multiplier that most creators give away for free, and how to handle the four most common pushbacks.

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Related terms

All UGC terms

Know the terms, then use them

Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.

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