Rights & licensing
What is Paid usage / paid media?
The brand runs your content as an advertisement backed by ad spend, typically for a defined term such as 30, 90, or 365 days.
Why it matters to your money
Directly revenue-generating for the brand, so it commands a meaningful uplift over base — commonly 25% to 100% depending on the term.
The full explanation
How much to charge for UGC
How UGC pricing actually works: base rates by deliverable, the usage-rights multiplier that most creators give away for free, and how to handle the four most common pushbacks.
Read itRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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