Rights & licensing
What is Paid usage / paid media?
The brand runs your content as an advertisement backed by ad spend, typically for a defined term such as 30, 90, or 365 days.
Why it matters to your money
Directly revenue-generating for the brand, so it commands a meaningful uplift over base — commonly 25% to 100% depending on the term.
The full explanation
How much to charge for UGC
How UGC pricing actually works: base rates by deliverable, the usage-rights multiplier that most creators give away for free, and how to handle the four most common pushbacks.
Read itUsed in the product as
Rate calculator
Price any UGC deliverable from type, reach, usage rights, exclusivity, revisions and rush — then push the result straight onto your rate card.
See the featureRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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