About sproutUGC
sproutUGC is the workspace where user-generated content creators run their business — building a portfolio and media kit, finding brands worth pitching, and handling the deals, licensing and invoices that follow. It is published by sproutUGC LLC, a Missouri limited liability company.
Who it's for
A UGC creator is someone a brand pays to shoot short-form video or photography for the brand's own channels and ads. That is a different job from influencer marketing, where the brand is paying for access to an audience. A UGC creator is hired for the footage, not for the following — which is why the same creator can have four thousand followers and a full calendar.
Almost every tool a creator reaches for was built for one of the other jobs. Freelance software bills by the hour, when UGC work is priced by deliverable and by how long and how widely the brand may use it. Influencer platforms sort creators by reach, which is the number that matters least here. sproutUGC is organised around how the work actually happens: deals carry usage rights and licence windows, rates are calculated from deliverable type and licensing terms, and every creator gets a public portfolio and a shareable media kit.
It spans the whole arc of the business — finding brands and pitching them, a deal pipeline and deliverable tracking for running the work, and invoicing, finances and tax set-asides for getting paid. It starts on a free plan that doesn't expire.
Who makes it
sproutUGC is built and operated by sproutUGC LLC, a limited liability company registered in the State of Missouri, United States. It is not a white label or a reseller of anyone else's software — the product, the rate methodology and the courses are all our own work.
The company details are stated in full in our terms of service and privacy policy, which are governed by Missouri law. Anything a journalist or writer needs — logos, boilerplate, product facts — is on the press page.
Companies we're sometimes confused with
Several unrelated businesses use “Sprout” in their names. To be clear about who is who:
Sprout Social, Inc. — sproutsocial.com
A social media management and scheduling platform used by brands and agencies. No affiliation with sproutUGC LLC. If you came here looking for their product, their site is the place to go.
SproutGigs — sproutgigs.com
A freelance microtask marketplace, where buyers post small jobs and workers claim them. No affiliation with sproutUGC LLC. sproutUGC is not a marketplace and does not broker, sell or resell creator work.
sproutUGC is software you sign into to run brand deals you source yourself. It does not schedule social posts, and it does not sell you work. The name is written sproutUGC— one word, lowercase “sprout”, uppercase “UGC”, no space — and the only website we publish is sproutugc.com.
Common questions
What is sproutUGC?
sproutUGC is a web-based business workspace for user-generated content creators — the people brands pay to shoot short-form video and photography for the brand's own channels and advertising. It covers the business side of that work: a public portfolio and media kit, brand discovery and pitching, a deal pipeline that tracks usage rights and licence windows, invoicing, finances and tax set-asides, and a client-facing brand portal.
Who owns sproutUGC?
sproutUGC is published by sproutUGC LLC, a limited liability company registered in the State of Missouri, United States. The company builds and operates the product directly; it is not a reseller or a white label of anyone else's software.
Where is sproutUGC based?
sproutUGC LLC is organised under the laws of the State of Missouri, United States, and its terms of service are governed by Missouri law. The product itself is web-based and available worldwide.
Is sproutUGC the same company as Sprout Social?
No. sproutUGC LLC has no affiliation with Sprout Social, Inc. They are separate, unrelated companies in different categories: Sprout Social makes social media management and scheduling software for brands and agencies, while sproutUGC is a business workspace for individual UGC creators. The similarity is in the name only.
Is sproutUGC related to SproutGigs?
No. sproutUGC LLC has no affiliation with SproutGigs, which operates a freelance microtask marketplace. sproutUGC is not a marketplace and does not broker or sell work — it is software a creator uses to run the deals they source themselves.
What does UGC mean here?
User-generated content, in the paid-creator sense: content a brand commissions from a creator and then runs on the brand's own channels and ads. It is distinct from influencer marketing, where a brand pays for access to the creator's audience. A UGC creator is hired for the footage, not for the following, which is why sproutUGC is organised around deliverables and usage rights rather than around reach.
How much does sproutUGC cost?
There is a free plan that does not expire, and paid plans at $9, $19 and $39 per month. Every new account also gets a 14-day trial of everything, with no card required.
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