Track every licence, and get paid again when it expires
You licensed a video for 12 months and have no idea when that was, or whether they're still running it.
A licence with an end date is a renewal conversation with a date attached. Creators who track expiry dates earn recurring revenue from work they finished a year ago; creators who don't hand over perpetual use for a one-time fee by accident.
Record the terms when the deal closes and sproutUGC surfaces the window before it lapses.
Included with deals on every plan
What it does
Terms on the deal
Record what the brand may do — channels, term, territory, exclusivity — against the deal itself, not in a note you'll lose.
Expiry alerts
Windows about to expire appear on your dashboard, each one a renewal conversation you'd otherwise miss.
Clause library
Save the licence wording you use often and paste it into proposals and invoices consistently.
Priced properly from the start
The rate calculator prices each licence type explicitly, so the terms you record are the terms you charged for.
How it works
- 1Record the usage terms and end date when a deal closes.
- 2Save the clause wording you used.
- 3Get alerted a few weeks before the window lapses.
- 4Send the renewal, or ask them to retire the asset.
Questions
Why does a licence expiry matter?
Because it's revenue. When a term ends, the brand either renews at your current rate or stops running an asset that's still performing. Creators who track the date get paid twice for one shoot.
What is whitelisting?
Paid ads run from your handle rather than the brand's, borrowing your identity for credibility. It's separate from ordinary paid usage and should be priced on top of it.
Learn the craft behind it
See it in your own workspace
Free plan forever, plus a 14-day trial of everything — no card required.
Start free