What to charge for UGC
Rate tables computed from deliverable effort and licence value — the same formula behind our free calculator, so the numbers here are the numbers you'd save to a rate card. Starting prices below are organic-only for a creator under 5,000 followers.
Price your exact briefsproutUGC UGC Rate Index, 2026 edition
The full reference edition: 240 computed rates covering all eight usage-rights tiers, including whitelisting, broadcast and perpetual buyout — the ones the grids below leave out. Dated, versioned, and free to cite.
These are model-computed benchmarks derived from a published formula — not survey data, not observed transactions, and not a report of what brands actually paid.
Last updated 2026-08-23.
By deliverable
Short-form video
From $120.00
Real rate ranges for a UGC video under 60 seconds, broken down by following and usage rights — plus what pushes the number up. Calculated, not guessed.
See the tableProduct video (60s–3min)
From $320.00
Rate ranges for a 60-second to 3-minute UGC product video across following and usage rights, and why longer runtimes cost more than the extra minutes suggest.
See the tableLong-form / dedicated video
From $640.00
Rates for a dedicated long-form video across following and usage rights, and why this deliverable is priced closer to a production day than a content piece.
See the tableSingle photo
From $60.00
Rate ranges for a single UGC lifestyle photo by following and usage rights — and why photos are almost always sold in sets rather than singly.
See the tablePhoto set (5–10)
From $240.00
Rates for a 5–10 image UGC photo set across following and usage rights, plus how to structure the deliverable so the count doesn't quietly grow.
See the tableContent bundle
From $540.00
What a mixed UGC package should cost — three videos plus a photo set — with the bundle discount applied, and why bundles raise your effective rate rather than lowering it.
See the tableBy platform
Production effort doesn't change with the platform, so the base rate follows the deliverable. What changes is the rights conversation.
By usage rights
The licence moves the number more than the deliverable does. These pages price what the brand is allowed to do with the content, across every tier.
Turn a number into a rate card
Save your prices once and they prefill every deal, invoice and media kit you send.
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