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Deals & rights

UGC usage rights clause you can adapt

Copyable plain-English licensing language covering channels, term, territory, exclusivity, and portfolio rights — plus the add-on lines for paid usage.

When to use this

Paste into your proposal, invoice, or agreement so the licence is unambiguous before you shoot. Not legal advice — have a professional review anything substantial.

LICENCE

Creator grants Brand a non-exclusive, non-transferable licence to use the
delivered content on [CHANNELS] for [TERM] from the date of delivery, in
[MARKET].

NOT INCLUDED (quoted separately)
• Paid media usage (running the content as an advertisement)
• Whitelisting or spark ads run from Creator's handle
• Use beyond [TERM]
• Use outside [MARKET]
• Category exclusivity
• Raw or unedited footage

RETAINED RIGHTS
Creator retains copyright in the content and the right to display it in
Creator's portfolio, media kit, and social channels.

EDITS
Brand may trim the content for length and add captions or brand elements.
Brand may not materially alter the message, splice the content with other
footage, or transfer this licence to a third party without written consent.

RENEWAL
This licence expires at the end of [TERM]. Renewal is available at the
then-current rate. Brand agrees to cease use of the content on expiry
unless renewed.

What to fill in

[TERM]
Licence length, e.g. 12 months from delivery.
[MARKET]
Territory, e.g. United States, or Global.
[CHANNELS]
Which channels the base rate covers.

Make it work harder

  • The "not included" list is what converts a vague argument into a line item you can invoice.
  • Always keep portfolio rights. Without them the job loses most of its marketing value to you.
  • Log the expiry date when the deal closes — renewal outreach is the highest-converting message you'll send.

The full guide

UGC usage rights, explained in plain English

What organic, paid, whitelisting, exclusivity, and perpetual buyout actually mean — the clauses to watch for, and language you can copy into your own terms.

Read it

More templates

UGC pitch email templateUGC follow-up email templatesUGC media kit templateUGC portfolio page outline

Reusable, not copy-pasted

Save your best-performing version of this as a template with merge fields, and fill it for any brand in two clicks.

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