Portfolio & media kit

UGC portfolio page outline

The exact section order for a portfolio page built to be skimmed in eleven seconds by a marketer deciding whether to book you.

When to use this

Use as a build checklist for your public portfolio page. Every section answers a question the buyer is already asking, in the order they ask it.

1. ABOVE THE FOLD
   • Your name
   • [POSITIONING LINE] — e.g. "Short-form video for skincare and wellness brands"
   • Your single best piece, playing immediately
   • One button: "Work with me"

2. THE WORK  (3–6 pieces)
   For each piece:
   • The video or image
   • One line of context — product, angle, format
   • A result if you have one ("used in paid social, 1.2M impressions")
   • Label spec work honestly as a concept piece

3. WHAT I DO
   • Formats you deliver
   • Categories you shoot
   • Turnaround time
   • What's included as standard (hooks, revision round, crops)

4. RATES
   • "Starting at [STARTING RATE] per video"
   • Link to the full rate card or media kit

5. PROOF
   • Two or three short testimonials with a name and brand
   • Logos of brands you have genuinely worked with — no aspirational logos

6. ABOUT
   • Three sentences maximum. Who you are, what you're good at, where you are.

7. CONTACT
   • One enquiry form or one email address
   • Not four social icons

What to fill in

[POSITIONING LINE]: One sentence: what you shoot, for whom.
[STARTING RATE]: A visible starting range — it pre-qualifies enquiries.

Make it work harder

Rates on the page filter out brands with no budget before they book a call. Hiding them costs you time, not money.
Replace your weakest piece every quarter rather than endlessly adding new ones.
The positioning line is the highest-value sentence on the page — make it a category, not an adjective.

The full guide

How to build a UGC portfolio when you have no clients

The spec-work method: how to pick products, structure three portfolio pieces brands actually respond to, and lay out a portfolio page that closes deals while you sleep.

Read it

More templates

UGC pitch email template UGC follow-up email templates UGC media kit template UGC usage rights clause you can adapt

Reusable, not copy-pasted

Save your best-performing version of this as a template with merge fields, and fill it for any brand in two clicks.

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