Portfolio & media kit
UGC media kit template
The seven-section one-page media kit structure: what you shoot, selected work, rate card, usage terms, turnaround, stats, and how to book you.
When to use this
The document you send when a brand asks "what are your rates?". One page. Update it every quarter and put the date on it.
[NAME] — UGC Creator Short-form [FORMATS] for [CATEGORIES] brands. Updated: [MONTH YEAR] ──────────────────────────────── SELECTED WORK • [Piece 1] — one line of context, plus a result if you have one • [Piece 2] — one line of context • [Piece 3] — one line of context Full portfolio: [PORTFOLIO LINK] ──────────────────────────────── RATES • Short-form video (<60s) .............. [RATE] — includes 90-day organic usage • Video (60s–3min) ..................... [RATE] • Photo set (5–10 images) .............. [RATE] • 3-video bundle ....................... [RATE] (save ~10%) Add-ons • Paid media usage, 30 days ............ +25% • Paid media usage, 90 days ............ +50% • Paid media usage, 12 months .......... +100% • Category exclusivity, 90 days ........ +30% • Rush (<5 business days) .............. +25% • Additional revision round ............ +10% ──────────────────────────────── WHAT'S INCLUDED • Two alternate hooks per video • One revision round • Delivery in 9:16, plus 1:1 crop on request USAGE TERMS Base rate grants a non-exclusive licence for use on the brand's owned channels and website for 12 months. Paid media, whitelisting, use beyond 12 months, and use outside [MARKET] are quoted separately. Creator retains copyright and the right to display the work in their portfolio. TURNAROUND [TURNAROUND] business days from receipt of product and brief. One revision round included, returned within 2 business days. ──────────────────────────────── AUDIENCE (omit this section entirely if your numbers are small) • [Platform] — [followers] followers, [avg views] average views • [Platform] — [followers] followers ──────────────────────────────── BOOK ME [EMAIL] · [PORTFOLIO LINK]
What to fill in
- [NAME]
- Your name or studio name.
- [CATEGORIES]
- The two or three verticals you want to be hired in.
- [FORMATS]
- What you deliver — e.g. vertical short-form video, lifestyle stills.
- [RATES]
- Per-deliverable pricing with the licence each price includes.
- [TURNAROUND]
- Days from receiving product and brief to first delivery.
Make it work harder
- If your following is small, delete the audience section. UGC is bought as a production service — an absent stats block reads better than a weak one.
- The add-on percentages are what stop a negotiation becoming a discount. You concede scope, not price.
- Put the updated date on it. A stale media kit anchors a buyer to old rates.
The full guide
What to include in a UGC media kit
The seven sections every UGC media kit needs, how to build a rate card that survives negotiation, and what to leave out when you have no audience stats yet.
Read itMore templates
Reusable, not copy-pasted
Save your best-performing version of this as a template with merge fields, and fill it for any brand in two clicks.
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