Pitching brands
UGC follow-up email templates
Two follow-up messages that add something new instead of bumping the thread — where most of your pitch replies will actually come from.
When to use this
Send as replies inside your original thread, not as new emails. Two touches, then mark the brand cold and revisit in three to six months.
— DAY 7 — Subject: (reply in the original thread) Hi [FIRST NAME] — one more angle on [PRODUCT] in case the first didn't land: [SECOND CONCEPT]. Happy to shoot either, or something entirely from your own brief. Still starting at the rate below. [YOUR NAME] — DAY 18 — Subject: (reply in the original thread) Hi [FIRST NAME] — saw [TRIGGER], so I thought I'd try once more. If short-form creative is on the list this quarter I'd love to be considered; if the timing is wrong, no problem at all — I'll check back later in the year. [YOUR NAME]
What to fill in
- [FIRST NAME]
- Same contact as the original pitch.
- [PRODUCT]
- The product from your original pitch.
- [SECOND CONCEPT]
- A genuinely different angle from the first one.
- [TRIGGER]
- Something that changed — a launch, a season, a new piece in your portfolio.
Make it work harder
- Never write "just bumping this" or "circling back". Add a concept, a new piece of work, or a reason tied to their calendar.
- The day-18 message explicitly offers an exit. It gets more replies than a harder push, and it keeps the door open.
The full guide
How to write a UGC pitch email that gets replies
The four-sentence pitch structure, subject lines that get opened, a full worked example, and the follow-up sequence that produces most of the replies.
Read itMore templates
Reusable, not copy-pasted
Save your best-performing version of this as a template with merge fields, and fill it for any brand in two clicks.
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