Rights & licensing
What is Raw footage?
The unedited source material from a shoot, as opposed to the finished delivered cut.
Why it matters to your money
Handing over raws lets a brand produce unlimited new edits without you. It is a licensing question in technical clothing — price it separately or decline.
Related terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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