Rights & licensing
What is Licence term?
How long the brand may use your content, and the date the clock starts from — often first publication rather than delivery.
Why it matters to your money
The only part of a deal that keeps running after you have been paid. If the start date is not written down, ask when the content first went live and record it: without a start there is no end, and no renewal conversation.
The full explanation
When does a UGC licence expire?
How to work out when your usage licence actually ends, how to check whether a brand is still running expired content, and how to turn an expiry into a renewal rather than a dispute.
Read itRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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