Deals & outreach
What is UGC (user-generated content)?
Content created by an individual for a brand, which the brand then uses on its own channels and in its advertising. The brand is buying the footage and the licence to use it, not access to the creator's audience.
Why it matters to your money
This is the distinction that makes UGC accessible without a following — and the reason UGC is priced as a production service rather than as sponsorship.
The full explanation
How to start UGC with no experience
A step-by-step path from zero to your first paid UGC deal: what UGC actually is, the gear you really need, how to build a portfolio before anyone hires you, and what to do in your first 30 days.
Read itRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
Start free