Deals & outreach
What is Retainer?
A recurring arrangement where a brand pays a fixed monthly fee for an agreed volume of content, rather than commissioning each piece separately.
Why it matters to your money
The single biggest stability upgrade available to a UGC creator. Two retainers cover the bulk of a month's income and remove most of the pitching load.
Related terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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