Deals & outreach
What is Spec work?
Content shot on your own initiative for a product you own, made to client standard, used to demonstrate capability rather than fulfil a paid brief.
Why it matters to your money
The standard way to build a first UGC portfolio. Label it clearly as a concept piece — brands judge it on execution and don't expect every reel item to be paid work.
The full explanation
How to build a UGC portfolio when you have no clients
The spec-work method: how to pick products, structure three portfolio pieces brands actually respond to, and lay out a portfolio page that closes deals while you sleep.
Read itRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
Start free