Deals & outreach
What is Spec work?
Content shot on your own initiative for a product you own, made to client standard, used to demonstrate capability rather than fulfil a paid brief.
Why it matters to your money
The standard way to build a first UGC portfolio. Label it clearly as a concept piece — brands judge it on execution and don't expect every reel item to be paid work.
The full explanation
How to build a UGC portfolio when you have no clients
The spec-work method: how to pick products, structure three portfolio pieces brands actually respond to, and lay out a portfolio page that closes deals while you sleep.
Read itUsed in the product as
Portfolio builder
Build a public UGC portfolio with your best work, rate card, and testimonials on your own sproutUGC link. No website, no code, free to start.
See the featureRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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