Deals & outreach
What is Inbound vs. outbound?
Outbound is you contacting brands; inbound is brands finding you through your portfolio, content, or referrals.
Why it matters to your money
Outbound gets you your first clients. Inbound compounds and negotiates less, because those leads arrive already convinced — which is why a public portfolio page is worth building in month one.
Related terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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