For TikTok creators taking brand deals
TikTok work moves faster than any other channel: shorter briefs, tighter turnarounds, more deals of smaller size. The admin overhead per dollar is higher than anywhere else, which is exactly why it goes untracked.
The two things that quietly cost TikTok creators the most are whitelisting agreed without an uplift, and hook variants shot for free.
Sound familiar?
- Lots of small deals, none of them properly tracked.
- Spark ads and whitelisting agreed without extra payment.
- Endless hook variants requested after the fee was agreed.
- No record of which licence expires when.
What to do about it
Price whitelisting as its own line
Running ads from your handle is a different product from licensing footage — the brand is borrowing your identity. The rate calculator prices it explicitly rather than letting it slip in for free.
Rate calculatorSell hook variants deliberately
Two or three alternate hooks per video is a genuine selling point, because hook testing is how brands buy paid media. Put the variant count in the deliverable so it's priced, not assumed.
Scripts & shot listsTrack every licence window
Short-form licences are usually short. That means frequent expiries, and every expiry is a renewal conversation if you know the date.
Usage rights trackingKeep the volume organised
A pipeline that flags deals going quiet is worth more when you have fifteen conversations running than when you have three.
Deal pipelineWhere to start: Sapling, then Grow
High deal volume hits the free plan's contact and invoice caps quickly. Grow's unlimited invoicing pays for itself once you're billing more than ten a month.
See all plansQuestions
How much extra should I charge for spark ads or whitelisting?
It's an uplift on top of ordinary paid usage, not a substitute for it — you're lending your identity as well as the footage. Price it as a separate add-on and state the term.
Should I charge per hook variant?
Include two in your base and price additional ones. It sets the expectation early and turns an unbounded request into a line item.
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