How much to charge for a UGC bundle
A bundle looks like a discount and behaves like a raise. One negotiation, one shoot day, one client relationship — and a deal size that's several times a single piece.
The grid below prices a common starter package: three short-form videos plus a photo set, with the standard 10% bundle discount applied.
Rate table
Calculated for bundle (mix of deliverables) at average engagement, one revision round, no rush and no exclusivity. These are starting points, not market quotes — adjust for your category, your market, and the value the brand is getting.
| Following | Organic only | Paid, 30 days | Paid, 90 days | Paid, 12 months |
|---|---|---|---|---|
| Under 5K | $540.00 | $675.00 | $810.00 | $1,080.00 |
| 5K–25K | $675.00 | $843.75 | $1,012.50 | $1,350.00 |
| 25K–100K | $877.50 | $1,096.88 | $1,316.25 | $1,755.00 |
| 100K–500K | $1,080.00 | $1,350.00 | $1,620.00 | $2,160.00 |
| 500K–1M | $1,350.00 | $1,687.50 | $2,025.00 | $2,700.00 |
| 1M+ | $1,687.50 | $2,109.38 | $2,531.25 | $3,375.00 |
Notice the jump across the columns rather than down the rows: the licence moves the number more than the follower count does.
Price your exact briefWhat moves the number
- One shoot, many assets — The efficiency is real — the same setup produces the video and the stills — which is what makes the discount affordable without cutting your effective rate.
- Make it the middle option — Put one bundle on your rate card between the single piece and the retainer. It becomes the obvious choice and raises your average deal size.
- Licence the bundle as a whole — One term, one territory, one set of channels. Per-asset licences on a bundle are an administrative trap.
- The bridge to a retainer — A brand that buys a bundle twice is a brand that will consider a monthly package — which is the biggest stability upgrade available to you.
Questions
How much discount should a bundle carry?
Around 10% off the sum of the parts is standard and is what the figures here assume. Deeper discounts erode your effective rate faster than the added volume makes up for.
Won't bundling just mean I earn less per piece?
Per piece, slightly. Per hour, usually more — one setup produces every asset, and you've replaced several negotiations with one. Bundles are how most creators raise their monthly income without pitching more.
Put your rates somewhere brands can see them
Save a rate card, publish a media kit, and stop rebuilding the same PDF every time a brand asks what you charge.
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