How much to charge for a UGC photo set
A set of five to ten images is how photo UGC is actually bought. One shoot, one styling setup, a batch of usable assets — which is efficient for you and good value for the brand.
The thing to watch is scope. "A few more angles" is how a five-image set becomes a fifteen-image set for the same fee.
Rate table
Calculated for photo set (5–10 photos) at average engagement, one revision round, no rush and no exclusivity. These are starting points, not market quotes — adjust for your category, your market, and the value the brand is getting.
| Following | Organic only | Paid, 30 days | Paid, 90 days | Paid, 12 months |
|---|---|---|---|---|
| Under 5K | $240.00 | $300.00 | $360.00 | $480.00 |
| 5K–25K | $300.00 | $375.00 | $450.00 | $600.00 |
| 25K–100K | $390.00 | $487.50 | $585.00 | $780.00 |
| 100K–500K | $480.00 | $600.00 | $720.00 | $960.00 |
| 500K–1M | $600.00 | $750.00 | $900.00 | $1,200.00 |
| 1M+ | $750.00 | $937.50 | $1,125.00 | $1,500.00 |
Notice the jump across the columns rather than down the rows: the licence moves the number more than the follower count does.
4 usage tiers are shown here. The rate index prices all eight, including whitelisting, broadcast and perpetual buyout, and the methodology shows how every figure is calculated.
Price your exact briefHow this number is calculated
Every figure on this page comes from one formula: base rate × follower multiplier × (1 + engagement modifier), plus separate add-ons for usage rights, exclusivity, revisions and rush. For photo set (5–10 photos), that base rate is $300.00.
Take a creator with 25k–100k followers pricing this deliverable with paid usage, 90 days rights, at average engagement. The base multiplies by this tier's 1.3× follower multiplier for a $390.00 core rate, then the licence adds 50% of that core — $195.00 — for a total of $585.00.
Every coefficient in that calculation — all six follower multipliers, all eight usage-rights add-ons, and the engagement, exclusivity, revisions and rush terms — is published in full, with its own worked examples, on the methodology page.
What moves the number
- Image count, stated — Write the exact number of delivered, edited images into the deliverable. Extra images have a per-image price.
- Variations aren't extra images — Crops and aspect-ratio variants of the same shot are fine to include. New setups are not.
- Usage rights — Sets often feed a whole campaign — website, email, paid, retail. Price the breadth, not just the count.
- Turnaround — Editing a set takes meaningfully longer than a single frame. Set a realistic delivery date or price the rush.
Questions
How many images should a set include?
Five to ten delivered, edited images from one shoot is the standard unit. State the exact number in the agreement and price additional images individually.
Do crops count as extra images?
No — different crops of the same shot are normally included. A genuinely new setup, prop, or location is a new image and should be priced.
Put your rates somewhere brands can see them
Save a rate card, publish a media kit, and stop rebuilding the same PDF every time a brand asks what you charge.
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