For Instagram creators working with brands
Instagram work tends toward bundles — a few Reels, a set of stills, some stories — which makes per-piece pricing awkward and makes it easy to hand over more than was agreed.
It also tends toward longer relationships, which is the opening for the single biggest stability upgrade available: turning a repeat client into a retainer.
Sound familiar?
- Bundle scope creeps after the fee is agreed.
- Deliverables and feedback live in a DM thread nobody can search.
- Repeat clients stay one-off because asking for a retainer feels awkward.
- Stills and video priced by feel rather than by structure.
What to do about it
Price bundles as bundles
The rate calculator handles mixed deliverables with a bundle discount applied automatically, so a package has a defensible number rather than a rounded guess.
Rate calculatorGet out of the DM thread
A brand portal gives each client a magic link to their projects, deliverables, approvals and invoices — you look like a studio, and nothing gets lost.
Brand portalTurn repeats into retainers
After two or three good projects, offer a monthly package. Recurring invoices mean it bills itself rather than becoming a monthly chore you quietly drop.
RetainersPin the scope down
Break each deal into deliverables with statuses and dates, so "just one more story" is a visible change rather than an invisible one.
Deliverable trackingWhere to start: Grow
The brand portal and recurring invoices are the two features that matter most for ongoing client relationships, and both start at Grow.
See all plansQuestions
How do I ask a brand for a retainer?
After two or three successful projects, offer a monthly volume at a modest discount to your per-piece rate. Brands prefer predictable creative supply, and one recurring approval is easier than repeated one-offs.
Should stills and video be priced separately?
Price them separately, then bundle. That way a brand dropping the stills reduces the fee by a known amount instead of triggering a renegotiation from scratch.
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