A media kit brands can forward to whoever holds the budget
A brand asked for your rates and you're rebuilding the same PDF in Canva for the fourth time.
A portfolio gets skimmed by one person. A media kit gets forwarded to whoever approves the spend — which means your rates, licence terms, and turnaround have to be on it, in writing, on one page.
Build it once in your Brand Kit and share a link. Change your rates and every kit you've ever sent updates, because it's a live page rather than an attachment aging in someone's inbox.
Build on any plan · public share link from Sapling
What it does
A rate card with add-ons
Price the deliverable, then price the licence explicitly — paid usage, exclusivity, rush. Add-ons are what let you concede scope in a negotiation instead of cutting your rate.
Usage terms in plain language
Save the licence wording you use, so every kit and proposal states channels, term, and territory the same way.
Audience stats when they help
Add per-platform followers and engagement — or leave the section out entirely, which reads better than weak numbers when you're selling production rather than reach.
A live, revocable link
Share a read-only URL instead of a file. Turn it off any time; the link stops working immediately.
One source of truth
The same rate card prefills your deals, invoices, and portfolio, so the number a brand sees is the number you bill.
How it works
- 1Add your rate card packages and the add-ons you charge for.
- 2Write your usage terms and turnaround once.
- 3Add audience stats and verticals, or skip them.
- 4Generate the share link and send it whenever a brand asks for rates.
Questions
What should a UGC media kit include?
Who you are and what you shoot, selected work, a per-deliverable rate card, your usage-rights terms, turnaround and revision policy, audience stats if they're meaningful, and one clear way to book you.
Can I try it without an account?
Yes — the free media kit builder runs entirely in your browser, nothing stored, and you can print it or copy it as text. An account turns it into a hosted link that stays in sync with your portfolio and rate card.
Do I need audience stats if I have no following?
No. UGC is bought as a production service rather than audience access. Leave the stats section empty and lead with your work, rates, and turnaround.
Learn the craft behind it
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