Find brands that actually buy creator content
You're pitching whoever comes to mind and concluding that pitching doesn't work.
Brands that commission UGC are findable by pattern: they already run creator-style paid ads, they sit in a size band that has budget but no agency gatekeeper, and they're in a category your portfolio matches. Working from a qualified list is what turns a 1% reply rate into 10%.
Brand Discovery is a catalog of researched segments rather than a list of company names — a named list would be stale within a quarter, and the pattern that identifies a UGC buyer doesn't change. Each segment tells you where to look; you add the companies you find.
Full catalog on every plan · unlimited saves from Sapling
What it does
Ten researched segments
From early-stage DTC skincare to local services and consumer apps, each with the platforms they advertise on and what they typically commission.
A research recipe per segment
Concrete, repeatable ways to find real companies — ad-library searches, launch signals, size proxies, and which creators to work backwards from.
The angle that actually lands
Each segment carries a pitch angle built around that category's real problem, not a generic template.
Qualifiers and honest warnings
What to check in two minutes before spending a pitch, and the specific way each segment wastes creators' time.
Straight into your pipeline
Add a company you found and it becomes a contact plus a Research-stage deal, prefilled with the segment's industry, colour tag and pitch angle.
Filters and saved segments
Filter by industry, platform, company stage, and how much proof the segment expects. Save the ones that fit and hide the ones that don't.
How it works
- 1Filter to your category and experience level.
- 2Open a segment and follow its research recipe.
- 3Add the companies you find to your pipeline.
- 4Draft the pitch from the segment's angle.
Questions
Does it give me a list of brand names to email?
No, and that's deliberate. A static list of company names goes stale within a quarter, and attaching budgets or willingness-to-hire claims to real businesses would be guesswork. Each segment gives you a repeatable way to find current, qualified companies yourself.
How do I know a brand actually buys UGC?
The strongest signal is creator-style video running in their paid ads right now — that footage is bought, fatigues, and gets replaced on a cycle. Each segment lists the qualifiers worth checking before you pitch.
Is Brand Discovery on the free plan?
Yes. The free Sprout plan gives you the full catalog and every research recipe, with three saved segments. Sapling and above remove the save limit.
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