Platform & performance
What is Spark ads?
TikTok's format for running paid ads from a creator's own handle rather than the brand's account. Meta's equivalent is partnership ads. The mechanism behind whitelisting.
Why it matters to your money
Granted through an ad code or platform permission, not by sending a file — so it is time-limited and revocable by design. Priced as its own usage tier above an ordinary short paid licence, because the brand is borrowing your identity as well as your footage.
The full explanation
UGC usage rights, explained in plain English
What organic, paid, whitelisting, exclusivity, and perpetual buyout actually mean — the clauses to watch for, and language you can copy into your own terms.
Read itRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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