Production
What is Hook?
The first one to three seconds of a video, designed to stop a viewer from scrolling past.
Why it matters to your money
The highest-leverage part of any UGC deliverable. Offering two or three alternate hooks per video is a strong selling point, because hook testing is exactly how brands buy paid media.
The full explanation
How to build a UGC portfolio when you have no clients
The spec-work method: how to pick products, structure three portfolio pieces brands actually respond to, and lay out a portfolio page that closes deals while you sleep.
Read itRelated terms
Know the terms, then use them
Save your usage-rights language, attach a licence window to every deal, and get alerted before one expires.
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