{ "name": "sproutUGC UGC Rate Index, 2026 edition", "edition": "2026", "version": "1.0", "datePublished": "2026-08-23", "dateModified": "2026-08-23", "url": "https://www.sproutugc.com/rates/ugc-rate-index-2026", "methodologyUrl": "https://www.sproutugc.com/rates/methodology", "creator": { "name": "sproutUGC", "url": "https://www.sproutugc.com" }, "licence": { "proposed": false, "id": "CC-BY-4.0", "name": "Creative Commons Attribution 4.0 International", "url": "https://creativecommons.org/licenses/by/4.0/", "requiresAttribution": true }, "citation": "sproutUGC. \"sproutUGC UGC Rate Index, 2026 edition.\" Version 1.0, 2026-08-23. Model-computed benchmarks, not survey data. https://www.sproutugc.com/rates/ugc-rate-index-2026", "disclosure": { "summary": "These are model-computed benchmarks derived from a published formula — not survey data, not observed transactions, and not a report of what brands actually paid.", "whatItIs": [ "A deterministic pricing model with every constant published, so any figure here can be recomputed from the methodology page alone.", "A structured starting point for a quote, built from the two things that actually drive UGC price: production effort and the value of the licence attached to it.", "The same formula that powers our free calculator and saved rate cards, so no two surfaces can quote different numbers for identical inputs." ], "whatItIsNot": [ "It is not a survey. No creators were polled, and there is no sample size, because there is no sample.", "It is not observed market data. We are not reporting transactions, invoices, or contract values.", "It is not a claim about what creators charge on average, or what any brand has paid. Where a figure looks like a market average, that resemblance is a design goal of the coefficients, not a measurement.", "It is not advice about what you specifically should charge. Your market, category, portfolio and negotiating position all move the number." ], "provenanceOfCoefficients": "The coefficients are editorial judgements. They were chosen to be defensible and internally consistent — the licence terms scale with duration, reach scales sub-linearly because in UGC the brand does the distributing — and calibrated against publicly discussed rate ranges and the structure of briefs creators bring to us. They are not derived from a dataset, and a different practitioner could reasonably pick different ones. That is precisely why they are published: disagree with a specific number rather than with the whole table." }, "currency": "USD", "unit": "cents", "formula": "total = round(core + core*usageRightsAddOn + core*exclusivityAddOn + core*extraRevisionRounds*revisionsAddOnPerRound + (rush ? core*rushFee : 0)) where core = baseRate * followerMultiplier * (1 + engagementModifier)", "rounding": { "appliedAt": "final total only — intermediate terms keep full precision", "mode": "half-up", "note": "Exact .5 values round away from zero, matching JavaScript's Math.round. Reimplementations using half-to-even (banker's) rounding will differ by one cent on the small number of cells that land on an exact half cent." }, "heldConstantInCells": { "engagement": "AVERAGE", "exclusivity": "NONE", "extraRevisionRounds": 0, "rush": false }, "coefficients": { "baseRateCents": { "PHOTO": 7500, "SHORT_VIDEO": 15000, "VIDEO": 40000, "LONG_FORM": 80000, "PHOTO_SET": 30000 }, "followerMultiplier": { "UNDER_5K": 0.8, "5K_25K": 1, "25K_100K": 1.3, "100K_500K": 1.6, "500K_1M": 2, "OVER_1M": 2.5 }, "engagementModifier": { "ABOVE_AVERAGE": 0.125, "AVERAGE": 0, "BELOW_AVERAGE": -0.1 }, "usageRightsAddOn": { "ORGANIC_ONLY": 0, "PAID_30_DAY": 0.25, "PAID_90_DAY": 0.5, "PAID_6_MONTH": 0.75, "PAID_12_MONTH": 1, "WHITELISTING": 0.3, "BROADCAST_OOH": 1, "PERPETUAL_BUYOUT": 1.75 }, "exclusivityAddOn": { "NONE": 0, "CATEGORY_30_DAY": 0.15, "CATEGORY_90_DAY": 0.3 }, "revisionsAddOnPerRound": 0.1, "rushFee": 0.25, "bundleDiscount": 0.9 }, "labels": { "deliverableType": { "PHOTO": "Photo", "SHORT_VIDEO": "Short video / Reel / TikTok (<60s)", "VIDEO": "Video (60s–3min)", "LONG_FORM": "Long-form / dedicated YouTube", "PHOTO_SET": "Photo set (5–10 photos)", "BUNDLE": "Bundle (mix of deliverables)" }, "followerTier": { "UNDER_5K": "Under 5K", "5K_25K": "5K–25K", "25K_100K": "25K–100K", "100K_500K": "100K–500K", "500K_1M": "500K–1M", "OVER_1M": "1M+" }, "engagement": { "ABOVE_AVERAGE": "Above average (10–15%+)", "AVERAGE": "Average", "BELOW_AVERAGE": "Below average" }, "usageRights": { "ORGANIC_ONLY": "Organic only", "PAID_30_DAY": "Paid usage, 30 days", "PAID_90_DAY": "Paid usage, 90 days", "PAID_6_MONTH": "Paid usage, 6 months", "PAID_12_MONTH": "Paid usage, 12 months", "WHITELISTING": "Whitelisting / spark ads", "BROADCAST_OOH": "Broadcast / OOH", "PERPETUAL_BUYOUT": "Perpetual / buyout" }, "exclusivity": { "NONE": "None", "CATEGORY_30_DAY": "30-day category exclusivity", "CATEGORY_90_DAY": "90-day category exclusivity" } }, "cellCount": 240, "tables": [ { "deliverableType": "PHOTO", "label": "Photo", "rows": [ { "followerTier": "UNDER_5K", "label": "Under 5K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 6000 }, { "usageRights": "PAID_30_DAY", "cents": 7500 }, { "usageRights": "PAID_90_DAY", "cents": 9000 }, { "usageRights": "PAID_6_MONTH", "cents": 10500 }, { "usageRights": "PAID_12_MONTH", "cents": 12000 }, { "usageRights": "WHITELISTING", "cents": 7800 }, { "usageRights": "BROADCAST_OOH", "cents": 12000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 16500 } ] }, { "followerTier": "5K_25K", "label": "5K–25K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 7500 }, { "usageRights": "PAID_30_DAY", "cents": 9375 }, { "usageRights": "PAID_90_DAY", "cents": 11250 }, { "usageRights": "PAID_6_MONTH", "cents": 13125 }, { "usageRights": "PAID_12_MONTH", "cents": 15000 }, { "usageRights": "WHITELISTING", "cents": 9750 }, { "usageRights": "BROADCAST_OOH", "cents": 15000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 20625 } ] }, { "followerTier": "25K_100K", "label": "25K–100K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 9750 }, { "usageRights": "PAID_30_DAY", "cents": 12188 }, { "usageRights": "PAID_90_DAY", "cents": 14625 }, { "usageRights": "PAID_6_MONTH", "cents": 17063 }, { "usageRights": "PAID_12_MONTH", "cents": 19500 }, { "usageRights": "WHITELISTING", "cents": 12675 }, { "usageRights": "BROADCAST_OOH", "cents": 19500 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 26813 } ] }, { "followerTier": "100K_500K", "label": "100K–500K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 12000 }, { "usageRights": "PAID_30_DAY", "cents": 15000 }, { "usageRights": "PAID_90_DAY", "cents": 18000 }, { "usageRights": "PAID_6_MONTH", "cents": 21000 }, { "usageRights": "PAID_12_MONTH", "cents": 24000 }, { "usageRights": "WHITELISTING", "cents": 15600 }, { "usageRights": "BROADCAST_OOH", "cents": 24000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 33000 } ] }, { "followerTier": "500K_1M", "label": "500K–1M", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 15000 }, { "usageRights": "PAID_30_DAY", "cents": 18750 }, { "usageRights": "PAID_90_DAY", "cents": 22500 }, { "usageRights": "PAID_6_MONTH", "cents": 26250 }, { "usageRights": "PAID_12_MONTH", "cents": 30000 }, { "usageRights": "WHITELISTING", "cents": 19500 }, { "usageRights": "BROADCAST_OOH", "cents": 30000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 41250 } ] }, { "followerTier": "OVER_1M", "label": "1M+", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 18750 }, { "usageRights": "PAID_30_DAY", "cents": 23438 }, { "usageRights": "PAID_90_DAY", "cents": 28125 }, { "usageRights": "PAID_6_MONTH", "cents": 32813 }, { "usageRights": "PAID_12_MONTH", "cents": 37500 }, { "usageRights": "WHITELISTING", "cents": 24375 }, { "usageRights": "BROADCAST_OOH", "cents": 37500 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 51563 } ] } ] }, { "deliverableType": "SHORT_VIDEO", "label": "Short video / Reel / TikTok (<60s)", "rows": [ { "followerTier": "UNDER_5K", "label": "Under 5K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 12000 }, { "usageRights": "PAID_30_DAY", "cents": 15000 }, { "usageRights": "PAID_90_DAY", "cents": 18000 }, { "usageRights": "PAID_6_MONTH", "cents": 21000 }, { "usageRights": "PAID_12_MONTH", "cents": 24000 }, { "usageRights": "WHITELISTING", "cents": 15600 }, { "usageRights": "BROADCAST_OOH", "cents": 24000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 33000 } ] }, { "followerTier": "5K_25K", "label": "5K–25K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 15000 }, { "usageRights": "PAID_30_DAY", "cents": 18750 }, { "usageRights": "PAID_90_DAY", "cents": 22500 }, { "usageRights": "PAID_6_MONTH", "cents": 26250 }, { "usageRights": "PAID_12_MONTH", "cents": 30000 }, { "usageRights": "WHITELISTING", "cents": 19500 }, { "usageRights": "BROADCAST_OOH", "cents": 30000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 41250 } ] }, { "followerTier": "25K_100K", "label": "25K–100K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 19500 }, { "usageRights": "PAID_30_DAY", "cents": 24375 }, { "usageRights": "PAID_90_DAY", "cents": 29250 }, { "usageRights": "PAID_6_MONTH", "cents": 34125 }, { "usageRights": "PAID_12_MONTH", "cents": 39000 }, { "usageRights": "WHITELISTING", "cents": 25350 }, { "usageRights": "BROADCAST_OOH", "cents": 39000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 53625 } ] }, { "followerTier": "100K_500K", "label": "100K–500K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 24000 }, { "usageRights": "PAID_30_DAY", "cents": 30000 }, { "usageRights": "PAID_90_DAY", "cents": 36000 }, { "usageRights": "PAID_6_MONTH", "cents": 42000 }, { "usageRights": "PAID_12_MONTH", "cents": 48000 }, { "usageRights": "WHITELISTING", "cents": 31200 }, { "usageRights": "BROADCAST_OOH", "cents": 48000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 66000 } ] }, { "followerTier": "500K_1M", "label": "500K–1M", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 30000 }, { "usageRights": "PAID_30_DAY", "cents": 37500 }, { "usageRights": "PAID_90_DAY", "cents": 45000 }, { "usageRights": "PAID_6_MONTH", "cents": 52500 }, { "usageRights": "PAID_12_MONTH", "cents": 60000 }, { "usageRights": "WHITELISTING", "cents": 39000 }, { "usageRights": "BROADCAST_OOH", "cents": 60000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 82500 } ] }, { "followerTier": "OVER_1M", "label": "1M+", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 37500 }, { "usageRights": "PAID_30_DAY", "cents": 46875 }, { "usageRights": "PAID_90_DAY", "cents": 56250 }, { "usageRights": "PAID_6_MONTH", "cents": 65625 }, { "usageRights": "PAID_12_MONTH", "cents": 75000 }, { "usageRights": "WHITELISTING", "cents": 48750 }, { "usageRights": "BROADCAST_OOH", "cents": 75000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 103125 } ] } ] }, { "deliverableType": "VIDEO", "label": "Video (60s–3min)", "rows": [ { "followerTier": "UNDER_5K", "label": "Under 5K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 32000 }, { "usageRights": "PAID_30_DAY", "cents": 40000 }, { "usageRights": "PAID_90_DAY", "cents": 48000 }, { "usageRights": "PAID_6_MONTH", "cents": 56000 }, { "usageRights": "PAID_12_MONTH", "cents": 64000 }, { "usageRights": "WHITELISTING", "cents": 41600 }, { "usageRights": "BROADCAST_OOH", "cents": 64000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 88000 } ] }, { "followerTier": "5K_25K", "label": "5K–25K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 40000 }, { "usageRights": "PAID_30_DAY", "cents": 50000 }, { "usageRights": "PAID_90_DAY", "cents": 60000 }, { "usageRights": "PAID_6_MONTH", "cents": 70000 }, { "usageRights": "PAID_12_MONTH", "cents": 80000 }, { "usageRights": "WHITELISTING", "cents": 52000 }, { "usageRights": "BROADCAST_OOH", "cents": 80000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 110000 } ] }, { "followerTier": "25K_100K", "label": "25K–100K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 52000 }, { "usageRights": "PAID_30_DAY", "cents": 65000 }, { "usageRights": "PAID_90_DAY", "cents": 78000 }, { "usageRights": "PAID_6_MONTH", "cents": 91000 }, { "usageRights": "PAID_12_MONTH", "cents": 104000 }, { "usageRights": "WHITELISTING", "cents": 67600 }, { "usageRights": "BROADCAST_OOH", "cents": 104000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 143000 } ] }, { "followerTier": "100K_500K", "label": "100K–500K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 64000 }, { "usageRights": "PAID_30_DAY", "cents": 80000 }, { "usageRights": "PAID_90_DAY", "cents": 96000 }, { "usageRights": "PAID_6_MONTH", "cents": 112000 }, { "usageRights": "PAID_12_MONTH", "cents": 128000 }, { "usageRights": "WHITELISTING", "cents": 83200 }, { "usageRights": "BROADCAST_OOH", "cents": 128000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 176000 } ] }, { "followerTier": "500K_1M", "label": "500K–1M", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 80000 }, { "usageRights": "PAID_30_DAY", "cents": 100000 }, { "usageRights": "PAID_90_DAY", "cents": 120000 }, { "usageRights": "PAID_6_MONTH", "cents": 140000 }, { "usageRights": "PAID_12_MONTH", "cents": 160000 }, { "usageRights": "WHITELISTING", "cents": 104000 }, { "usageRights": "BROADCAST_OOH", "cents": 160000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 220000 } ] }, { "followerTier": "OVER_1M", "label": "1M+", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 100000 }, { "usageRights": "PAID_30_DAY", "cents": 125000 }, { "usageRights": "PAID_90_DAY", "cents": 150000 }, { "usageRights": "PAID_6_MONTH", "cents": 175000 }, { "usageRights": "PAID_12_MONTH", "cents": 200000 }, { "usageRights": "WHITELISTING", "cents": 130000 }, { "usageRights": "BROADCAST_OOH", "cents": 200000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 275000 } ] } ] }, { "deliverableType": "LONG_FORM", "label": "Long-form / dedicated YouTube", "rows": [ { "followerTier": "UNDER_5K", "label": "Under 5K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 64000 }, { "usageRights": "PAID_30_DAY", "cents": 80000 }, { "usageRights": "PAID_90_DAY", "cents": 96000 }, { "usageRights": "PAID_6_MONTH", "cents": 112000 }, { "usageRights": "PAID_12_MONTH", "cents": 128000 }, { "usageRights": "WHITELISTING", "cents": 83200 }, { "usageRights": "BROADCAST_OOH", "cents": 128000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 176000 } ] }, { "followerTier": "5K_25K", "label": "5K–25K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 80000 }, { "usageRights": "PAID_30_DAY", "cents": 100000 }, { "usageRights": "PAID_90_DAY", "cents": 120000 }, { "usageRights": "PAID_6_MONTH", "cents": 140000 }, { "usageRights": "PAID_12_MONTH", "cents": 160000 }, { "usageRights": "WHITELISTING", "cents": 104000 }, { "usageRights": "BROADCAST_OOH", "cents": 160000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 220000 } ] }, { "followerTier": "25K_100K", "label": "25K–100K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 104000 }, { "usageRights": "PAID_30_DAY", "cents": 130000 }, { "usageRights": "PAID_90_DAY", "cents": 156000 }, { "usageRights": "PAID_6_MONTH", "cents": 182000 }, { "usageRights": "PAID_12_MONTH", "cents": 208000 }, { "usageRights": "WHITELISTING", "cents": 135200 }, { "usageRights": "BROADCAST_OOH", "cents": 208000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 286000 } ] }, { "followerTier": "100K_500K", "label": "100K–500K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 128000 }, { "usageRights": "PAID_30_DAY", "cents": 160000 }, { "usageRights": "PAID_90_DAY", "cents": 192000 }, { "usageRights": "PAID_6_MONTH", "cents": 224000 }, { "usageRights": "PAID_12_MONTH", "cents": 256000 }, { "usageRights": "WHITELISTING", "cents": 166400 }, { "usageRights": "BROADCAST_OOH", "cents": 256000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 352000 } ] }, { "followerTier": "500K_1M", "label": "500K–1M", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 160000 }, { "usageRights": "PAID_30_DAY", "cents": 200000 }, { "usageRights": "PAID_90_DAY", "cents": 240000 }, { "usageRights": "PAID_6_MONTH", "cents": 280000 }, { "usageRights": "PAID_12_MONTH", "cents": 320000 }, { "usageRights": "WHITELISTING", "cents": 208000 }, { "usageRights": "BROADCAST_OOH", "cents": 320000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 440000 } ] }, { "followerTier": "OVER_1M", "label": "1M+", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 200000 }, { "usageRights": "PAID_30_DAY", "cents": 250000 }, { "usageRights": "PAID_90_DAY", "cents": 300000 }, { "usageRights": "PAID_6_MONTH", "cents": 350000 }, { "usageRights": "PAID_12_MONTH", "cents": 400000 }, { "usageRights": "WHITELISTING", "cents": 260000 }, { "usageRights": "BROADCAST_OOH", "cents": 400000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 550000 } ] } ] }, { "deliverableType": "PHOTO_SET", "label": "Photo set (5–10 photos)", "rows": [ { "followerTier": "UNDER_5K", "label": "Under 5K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 24000 }, { "usageRights": "PAID_30_DAY", "cents": 30000 }, { "usageRights": "PAID_90_DAY", "cents": 36000 }, { "usageRights": "PAID_6_MONTH", "cents": 42000 }, { "usageRights": "PAID_12_MONTH", "cents": 48000 }, { "usageRights": "WHITELISTING", "cents": 31200 }, { "usageRights": "BROADCAST_OOH", "cents": 48000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 66000 } ] }, { "followerTier": "5K_25K", "label": "5K–25K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 30000 }, { "usageRights": "PAID_30_DAY", "cents": 37500 }, { "usageRights": "PAID_90_DAY", "cents": 45000 }, { "usageRights": "PAID_6_MONTH", "cents": 52500 }, { "usageRights": "PAID_12_MONTH", "cents": 60000 }, { "usageRights": "WHITELISTING", "cents": 39000 }, { "usageRights": "BROADCAST_OOH", "cents": 60000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 82500 } ] }, { "followerTier": "25K_100K", "label": "25K–100K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 39000 }, { "usageRights": "PAID_30_DAY", "cents": 48750 }, { "usageRights": "PAID_90_DAY", "cents": 58500 }, { "usageRights": "PAID_6_MONTH", "cents": 68250 }, { "usageRights": "PAID_12_MONTH", "cents": 78000 }, { "usageRights": "WHITELISTING", "cents": 50700 }, { "usageRights": "BROADCAST_OOH", "cents": 78000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 107250 } ] }, { "followerTier": "100K_500K", "label": "100K–500K", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 48000 }, { "usageRights": "PAID_30_DAY", "cents": 60000 }, { "usageRights": "PAID_90_DAY", "cents": 72000 }, { "usageRights": "PAID_6_MONTH", "cents": 84000 }, { "usageRights": "PAID_12_MONTH", "cents": 96000 }, { "usageRights": "WHITELISTING", "cents": 62400 }, { "usageRights": "BROADCAST_OOH", "cents": 96000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 132000 } ] }, { "followerTier": "500K_1M", "label": "500K–1M", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 60000 }, { "usageRights": "PAID_30_DAY", "cents": 75000 }, { "usageRights": "PAID_90_DAY", "cents": 90000 }, { "usageRights": "PAID_6_MONTH", "cents": 105000 }, { "usageRights": "PAID_12_MONTH", "cents": 120000 }, { "usageRights": "WHITELISTING", "cents": 78000 }, { "usageRights": "BROADCAST_OOH", "cents": 120000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 165000 } ] }, { "followerTier": "OVER_1M", "label": "1M+", "cells": [ { "usageRights": "ORGANIC_ONLY", "cents": 75000 }, { "usageRights": "PAID_30_DAY", "cents": 93750 }, { "usageRights": "PAID_90_DAY", "cents": 112500 }, { "usageRights": "PAID_6_MONTH", "cents": 131250 }, { "usageRights": "PAID_12_MONTH", "cents": 150000 }, { "usageRights": "WHITELISTING", "cents": 97500 }, { "usageRights": "BROADCAST_OOH", "cents": 150000 }, { "usageRights": "PERPETUAL_BUYOUT", "cents": 206250 } ] } ] } ] }